In case anyone missed it yesterday: my proposal for countering corporate Twitter accounts is to block them. This is probably the most effective method we have at our disposal against any kind of advertising. You are not immune to propaganda, but only when you’re actually looking at it. Speaking of overused image macros, making any kind of response to a corporate Tweet, even a negative one like SILENCE BRAND, falls into the trap of giving advertisers what they want: exposure. They want the brand to be shared by any means necessary. If they’re blocked? No exposure. You don’t see it, you can’t respond in such a way that your followers see it. The advertisement has completely lost its power in your online sphere of influence.

Spread the word: block all corporate Twitter accounts. Tell your friends.