Gender reveal parties, and big planned reveals, literally were not a thing ten, fifteen years ago. Don’t let anyone pull that “it’s a tradition!” crap on you, youngsters. They’re LYING. People would either get the ultrasound or not to find out about the genitals, and tell people or not. That was that.

The fuss over “revealing” a baby’s gender in utero stinks of pushback against the shift toward a more nuanced understanding of gender. I mean yeah part of it is social media, and trends catching on, but don’t think for a minute this isn’t part of some regressive attitudes creeping into the mainstream with a cute (blue or pink) bow on it.